What is Personal Branding?

Take Control of Your Narrative

We asked 300+ women in leadership how personal branding shows up in their careers. here’s what they told us:

  • 93%

    BELIEVE THAT PERSONAL BRANDING PLAYS A KEY ROLE IN CAREER DEVELOPMENT AND SUCCESS

  • 87%

    AGREE THERE’S A DIRECT CORRELATION BETWEEN HOW THEY PRESENT THEMSELVES AND THE CONFIDENCE OTHERS HAVE IN THEM AS A LEADER

  • 92%

    BELIEVE THAT STYLE AND APPEARANCE DIRECTLY IMPACT CONFIDENCE LEVELS AND PERFORMANCE AT WORK

Take the Survey

“TODAY, everyone has a personal brand. You’re either in control of it or you’re letting others define it for you.”

Julianne Costigan, Founder & CEO

Our Approach

We use style to tell your story

Our outside-in approach uses style as a strategic tool to reflect and align your external presence with the unique value you bring from within.

We start by translating your values and leadership style into visual cues we call Style Anchors. These anchors become the foundation of your personal brand—guiding wardrobe choices and helping you show up with clarity and consistency across every setting.

360 Personal Branding

Our 360 Personal Branding package is a ten-month STRATEGIC JOURNEY designed to help you establish a powerful personal brand. we guide you Through three transformative stages—Feel It, See It, Be It— that blend style and storytelling to shape how you show up.

Phase One

Feel It

This stage lays the foundation for your personal brand, using hands-on consultations using how you feel to define your unique wardrobe needs.

DISCOVERY CALL

A 30-minute virtual conversation to introduce our approach and begin exploring your lifestyle, goals, and the version of you that’s ready to step into what’s next.

INTAKE SURVEY

A thoughtful self-assessment that captures your values, leadership style, sizing, and current habits — giving us the insight to define your Style Anchors, the visual pillars of your brand.

IN-HOUSE CONSULTATION

A transformative wardrobe session in your home where we review your closet, identify gaps, and offer expert edits and fresh perspectives. We’ll uncover creative ways to reinvent existing pieces while building a wardrobe rooted in authenticity, guided by our signature Rule of Threes framework.

IN-STUDIO CONSULTATION

A session at the Costigan Studio where we co-create your personal style mood board and explore the silhouettes, colours, and pieces that reflect how you want to feel and be seen. You’ll also experience our Blind Style Test - designed to build confidence, not just outfits.

Personal Health Assessment at Lume

We’ve partnered with Lume to support your 360 Personal Branding journey—from your external presence to your inner well-being. Each assessment includes a full-body exam with a female physician, a hormonal health evaluation, personalized recommendations, and three months of follow-up care to ensure you’re fully supported every step of the way.

Phase Two

See It

This stage ensures every detail reflects your unique style and goals through curated shopping, workshops, and photography.

STYLE STRATEGY SHOP

A seamless shopping experience where every piece is pre-selected and ready for you to try on - no racks to browse, no guesswork. With expert guidance and Mercedes-Benz car service, you’ll build your wardrobe with intention, define your uniform, and invest only in what works.

CLOSET DIGITIZATION

All new pieces are uploaded to your digital closet app and styled into versatile looks - creating a visual system that supports ease, clarity, and consistent dressing across every setting.

PARTNER-LED WORKSHOP

To further refine your personal branding journey, you’ll choose from one of our expert-led workshops - in Mindset with Hina Khan, Skin Confidence with Compass Dermatology, or an Excellence in Spoken Communications Session with Wendy Chong. Options and dates are shared during your Discovery Call.

THE PORTRAIT EXPERIENCE 

A brand-aligned photoshoot that captures who you are, how you lead, and the presence you want to project. It’s a chance to align your image with your goals and reflect the success we’ve defined together. Choose between a fully bespoke shoot with a dedicated creative team, or join our bi-annual edition of The Portrait for a streamlined studio experience.

SEASONAL STRATEGY SHOP

A seasonal wardrobe refresh that includes a second in-home consultation and curated shop - ensuring your closet stays aligned with your Style Anchors and ready for whatever the next season brings.

Phase Three

Be It

This stage celebrates and solidifies your personal brand, equipping you with the tools and experiences to stay on brand through every occasion.

FRAGRANCE WARDROBING WITH JO MALONE LONDON

In partnership with Jo Malone London, you’ll take part in a personal scent discovery session to curate a signature fragrance wardrobe - adding a sensory layer to your brand that complements your style and presence.

YOUR PERSONAL BRAND BOOK

A beautifully designed digital book that captures your personal brand through style - featuring your Style Anchors, mood boards, key imagery, and personalized wardrobe guidance, along with other tools from your 360 journey to help you stay on-brand.

THE ALUMNI DINNER

The final step in your journey: an invitation to the exclusive Costigan Alumni Dinner, where you’ll join a powerful community of women to connect, reflect, and celebrate. More than just a dinner, it’s a space where authentic connections spark new opportunities, collaborations, and lasting impact.

THE EDIT MEMBERSHIP

As a 360 client, you’ll receive a membership to The Edit - our practical, curated platform for seasonal style and leadership. Designed to help you stay strategic, aligned, and inspired in how you show up, long after your 360 journey ends.

Ready to define your brand?

Get Started

Our 360 Brand Partners

“Julianne and her team transformed my closet. They have an incredible ability to ‘read’ a wardrobe and suggest options that feel authentic. Kind and compassionate, they empower women to present confidently in both industry settings and everyday life”

“The 360 experience has been amazing. It’s simplified my life and taken the guesswork out of getting dressed. I feel more confident, more focused, and more like myself. From the mood board to the capsule wardrobe and app, every part of the process is intentional and empowering."

The Portrait By Costigan

Formerly Portraits with Impact, this is our signature photoshoot experience—designed to capture the most confident, aligned version of you.

We’ve photographed over 300 women to date, each one stepping into a version of themselves that feels intentional, elevated, and unmistakably their own.

What’s Included

COMPLIMENTARY MERCEDES-BENZ CAR SERVICE

Arrive in comfort and style with chauffeured door-to-door transportation, setting the tone for an elevated experience from the moment your day begins.

EXPERT HAIR, MAKEUP & NAIL SERVICES

Industry-leading artists enhance your natural beauty, creating a refined, camera-ready look that sets the tone for your portrait session.

PROFESSIONAL STYLING SESSION

Spend one-on-one time with our expert stylists to curate 1–2 portrait looks from the Costigan Studio closet, each one intentionally styled to reflect your personal brand and elevate your presence on camera.

EXPERT PHOTOGRAPHY SESSION

Enjoy a guided session with photographer Erin Leydon, complete with on-set styling to ensure you look and feel your best. You’ll receive 8 final images that reflect your unique brand.

LUXURY GIFT BAG ($500+ VALUE)

Enjoy a Costigan-curated selection of beauty, lifestyle, and wardrobe essentials from our favourite brand partners.

ACCESS TO ALUMNI COMMUNITY & EVENTS  

Join a network of like-minded women leaders and receive invitations to exclusive gatherings and experiences designed to support what’s next.

Ready to capture your presence?

Book here

Executive Edition

A fully customized, private photoshoot experience Ideal for executives, entrepreneurs, and industry leaders ready to show up at the next level .

Featuring curated looks, expert hair and makeup, and personalized creative direction in a bespoke setting with our top-tier team.

Interested in a bespoke session?

Inquire Now

Our Portrait Brand Partners

The Portrait By Costigan

In partnership with Harry Rosen

This is our signature photoshoot experience for men—designed to capture the most confident, aligned version of you.

Elevate your personal brand with an exclusive portrait experience on November 25th.

What’s Included

COMPLIMENTARY MERCEDES-BENZ CAR SERVICE

Arrive in comfort and style with chauffeured door-to-door transportation, setting the tone for an elevated experience from the moment your day begins

INDUSTRY-LEADING GROOMING

Professional Grooming with Industry Experts

PROFESSIONAL STYLING SESSION

Access to luxury apparel from Harry Rosen, curated to complement your style for your headshot

Curated Timepieces

A Personalized Watch Selection by Citizen Watch Group

Fragrance Wardrobing Experience with Tom Ford

Personalized fragrance wardrobing session guided by Tom Ford experts

EXPERT PHOTOGRAPHY SESSION

Captured by renowned photographer Erin Leydon, complete with on-set styling support

LUXURY GIFT BAG ($500+ VALUE)

A luxury gift bag ($500+ value) and exclusive partner activations onsite

FINAL DELIVERABLES

6 fully edited images that exude confidence, credibility, and leadership presence

Ready to capture your presence?

Book here

Men's Portrait Brand Partners

Get started with our

Archetype Quiz

A Costigan Archetype is THE starting point for discovering your signature style. Think of this quiz as a springboard to begin building a personal brand as intentional and impactful as you are.

Take the quiz

Get In touch

We’d love to learn more about you. Let us know what you’re looking for and WE’LL be in touch shortly.